GETTING STARTED
STEP 1. Is the Viral Vortex right for your needs?
STEP 2. How can you develop a creative campaign to reach your audience?
STEP 3. A look at best strategies for launching your campaign.
STEP 4. Monitoring, and responding to campaign events to maximize uptake.
STEP 5. Understanding the data your campaign returns.
STEP 6. Concluding the campaign, capturing data for future efforts.
STEP 2. How can you develop a creative campaign to reach your audience?
STEP 3. A look at best strategies for launching your campaign.
STEP 4. Monitoring, and responding to campaign events to maximize uptake.
STEP 5. Understanding the data your campaign returns.
STEP 6. Concluding the campaign, capturing data for future efforts.
STEP 1. Is the Viral Vortex right for you?
Most clients use the Viral Vortex in conjunction with viral marketing campaigns that involve prize giveaways, competitions, promotional offers.
The Viral Vortex Check List:
Most clients use the Viral Vortex in conjunction with viral marketing campaigns that involve prize giveaways, competitions, promotional offers.
The Viral Vortex Check List:
- You have a product, service, trial offer or membership that you are willing to give away to promote your company or organization.
- You can run a competition, choosing to do it online, or combining online/offline marketing strategy.
- You want to increase the number of opt-in members in your marketing database, to build ongoing relationships with people who visit your store, use your service, support your charity, buy your music or simply to build awareness of your brand.
- You seek to know more about the people who have expressed interest in what you have to offer. Details of age, sex, income, geographic location, taste in music genres, fashion interest or other data are key for you to help build a more interactive and effective marketing programme.
STEP 2. How can you develop a creative campaign to reach your audience?
Many of the first viral campaigns were launched in the mid-1990s being distribution of simple text emails or website addresses, since then, campaigns have become content rich, with enticing graphics, videos and promotional giveaways, all to compete for online audiences well saturated with approaches from marketers. To stand apart from the crowd, our clients have found success in offering promotional incentives suited for their audience demographics. Some quick tips for developing a successful viral campaign to consider:
Many of the first viral campaigns were launched in the mid-1990s being distribution of simple text emails or website addresses, since then, campaigns have become content rich, with enticing graphics, videos and promotional giveaways, all to compete for online audiences well saturated with approaches from marketers. To stand apart from the crowd, our clients have found success in offering promotional incentives suited for their audience demographics. Some quick tips for developing a successful viral campaign to consider:
- Motivate people to distribute an email, video or other content by structuring it with a prize incentive.
- Take caution and make sure the prize offer appears realistic to win. For instance, one large prize is sometimes less powerful than an offer of many small ones.
- Research the web and look at other successful viral campaigns to understand what triggers a viral campaign. Once your concept is developed, check to see if anyone else has done something similar – you’ll want something original that works.
STEP 3. A look at best strategies for launching your campaign.
Now you need to decide how to seed your viral, to maximize impact and reach, options include:
Now you need to decide how to seed your viral, to maximize impact and reach, options include:
- Using your existing database
- Links from your website
- Links from 3rd party websites
- Email newsletters
- List rental from reputable services
- Banner advertising on relevant websites
- Search engine optimisation
- Inviting employees to send the viral to friends and family
- Promoting the competition at offline events (in-store flyers, point-of-purchase, direct mail, concerts and more)
STEP 4. Monitoring and responding to campaign events to maximize uptake.
The Viral Vortex will provide you with extensive information to best improve campaign results, including: Conutry of origin, popular domains, seeding point effectiveness, along with a running total of non-duplicate, opt-in entries.
Campaigns can be tracked and monitored from one week and up to three months. Once the campaign is launched, progress will be tracked showing what distribution methods are proving most successful, or not, allowing you to:
The Viral Vortex will provide you with extensive information to best improve campaign results, including: Conutry of origin, popular domains, seeding point effectiveness, along with a running total of non-duplicate, opt-in entries.
Campaigns can be tracked and monitored from one week and up to three months. Once the campaign is launched, progress will be tracked showing what distribution methods are proving most successful, or not, allowing you to:
- Increase online advertising on a website that proves successful, or decrease advertising if activity is low
- Place ads on similar content sites that prove to be working for a campaign
- Increase, or decrease, 3rd party listings
- Manage offline flyer distribution – having street teams focus on certain geographic areas that prove to be most effective, by watching response as flyers are dispatched in a given area
- Use demographic information to determine if you are reaching the target audience and desired income thresholds
STEP 5. Understanding the data your campaign returns.
Our consultants can help you to understand and make better sense of the data provided by the Viral Vortex. Powerful in detail, the information you receive can be applied to future online marketing efforts, increasing general knowledge about your customer base and shaping creative that will resonate with your brand’s supporters.
Your campaign objectives are our objectives. In working together we will make sure you reach your targets and receive impressive results.
Our consultants can help you to understand and make better sense of the data provided by the Viral Vortex. Powerful in detail, the information you receive can be applied to future online marketing efforts, increasing general knowledge about your customer base and shaping creative that will resonate with your brand’s supporters.
Your campaign objectives are our objectives. In working together we will make sure you reach your targets and receive impressive results.
STEP 6. Concluding the campaign, capturing data for future efforts.
Once a campaign has run its course, and, in the case of a competition, prize winners are selected, the Viral Vortex team will tie up final details, by:
Once a campaign has run its course, and, in the case of a competition, prize winners are selected, the Viral Vortex team will tie up final details, by:
- Notifying all campaign participants that a winner has been chosen, and including any announcements about future contests or other information that can be shared.
- Re-directing any new visitors who visit the competition website following completion of the competition to your home page, allowing them to register for future promotions.
